Our Incredible  Team


We believe motive matters. We are a group of motivated wine drinkers, turning drinking problems into drinking solutions.

The FruitCraft Team

Brian Haghighi
Business Advisor
Alan Haghighi
Marisa Romero
Events Coordinator
Camille Haselhorst
Justin Greenwood
Mixologist/Bar Manager


Victoria McHenry
Chain Sales Director, Los Angeles Sales Rep

Advisors & Strategic Partners

Henry Preiss
Founder, Preiss Imports
ICA Group
Worker Cooperative Experts
Martin Staubus
Director, Beyster Institute for Employee Ownership
Wilkinson Mazzeo
Humanizing the Practice of Law