Our Incredible  Team


We believe motive matters. We are a group of motivated wine drinkers, turning drinking problems into drinking solutions.

The FruitCraft Team

Brian Haghighi
Business Advisor
Alan Haghighi
Marisa Romero
Events Coordinator
Camille Haselhorst
Tasting Room Server
Justin Greenwood
Mixologist/Bar Manager


Victoria McHenry
Chain Sales Director, Los Angeles Sales Rep

Advisors & Strategic Partners

Henry Preiss
Founder, Preiss Imports
ICA Group
Worker Cooperative Experts
Martin Staubus
Director, Beyster Institute for Employee Ownership
Wilkinson Mazzeo
Humanizing the Practice of Law